September 17, 2021

2021 Video Marketing Trends and How to Keep Up

Marketers all over the world saw 2020 as a once-in-a-lifetime opportunity to reach out to customers through increasing online connectedness. And, in order to ride that wave through 2021 and into 2022, marketers must understand what the calendar has in store for them.

If you want to increase your marketing approach is to engage in more video marketing. However, video marketing encompasses a wide range of features, as well as a number of considerations to bear in mind while creating videos to promote your brand. To achieve the greatest results, you must understand which keys to press. To accomplish so, we must first comprehend the current and developing trends that are reshaping the video marketing sector in the new year.

What marketing trend has defined 2021? Video content. What form of video content is most beneficial to your company? Here is a rundown of the top 2021 video marketing trends to look out for.

  1. Video is King in 2021

Almost all 99% of organizations that employ video marketing in 2020 indicate they want to keep doing so.

That wasn't all, though. Over 9 out of 10 people 92% consider video to be an “essential” aspect of their entire marketing strategy, demonstrating the power of video. If you want to take advantage of the 2021 video marketing trends, then you need to understand why marketers are creating videos in the first place.

Explainer videos, that nearly three-quarters of marketers 72% make, presentation videos 49%, testimonial videos 48%, with sales videos or even video advertising are actually the leading video trends 42% each.

  1. Smartphone Livestream Boom

But what kinds of videos are popular? Live streaming, as appears, will be among the most famous video marketing strategies in 2021. The facts speak for themselves: by 2021, the average American buyer now has 9.5 video streaming applications installed on their smartphones.

When you realize that the typical user has roughly 80 apps on his phone. This indicates that video streaming applications account for more than 10% of all apps. Take a peek at the increasing stats for this digital advertising trend if you want more proof. According to the most recent figures, the global streaming market has been quickly expanding in recent years.

The market was reached $161.37 billion in 2020, up 55% from $104.11 billion the previous year. Analysts estimate that the industry will keep growing in 2021, making it one of the year's most popular 2021 video marketing trends.

  1. Short Videos

The trend of a short form of videos is an interesting feature to consider in 2021 besides live streaming.

As in August 2020, the arrival of Instagram Reels as well as TikTok's continued development, have fueled this video marketing trend. There have been a few reports about Instagram's ambitions to grow reels significantly and pesent day algorithms that reward reel content provide substantial proof. Content creators may be able to monetize their work through updated video editing capabilities, a new appearance, and the option to sell various products and offer services directly through reels.

And, of course, there's TikTok. The platform has not only grabbed the social media world by fire but became the quickest-developing social media network is on course to reach 1.2 billion monthly users by 2021.

  1. Consumer-Produced Video Content

User-generated material, including video content, put an important role in marketing initiatives.The success of this content in attracting and keeping users is undeniable. On YouTube, such content receives up to 10 times the number of views as sponsored material. Not only that, but studies reveal that users who arrive at a site through UGC stay twice as much time there.

This is especially useful in areas that rely heavily on customer feedback, such as travelling and skincare.

Regardless of whether your company is in one of these areas, such video content is something that you should include in your 2021 video marketing trends.

  1. Social Media Content

91% of marketers as of 2020 are pleased with the return on investment of social media video marketing, and 93% of companies have gained at minimum one new consumer as a result of videos posted on social media.

Everyone understands nowadays that you wouldn't exist unless you're active on social media. With every passing year, the importance of social media marketing rises as new platforms appear and old ones fade away.

Facebook's value as a marketing medium is expanding, Twitter is a safe place to introduce yourself, while Instagram and Snapchat are gaining traction among the younger generation. As a B2B marketer, you can't overestimate the value of LinkedIn marketing.

  1. Personalized Videos

Personalized video is something that was made to feel as if it was customized for every individual viewer by inserting a personal touch into it utilizing data you've acquired on them. People are dissatisfied by marketing's emotionless nature and place a high value on brands' knowledge of them and their requirements.

When brands provide individualized experiences, 80% of customers are more inclined to make a purchase.

  1. Engaging AR Content

The emergence of augmented reality (AR) alongside virtual reality (VR) is something on the list of the biggest video marketing trends for 2021. The market for augmented reality and virtual reality is expected to develop over the next few years, reaching $72.8 billion in 2024.

Given its ubiquity, it's something you should surely include in your 2021 video marketing trends approach. IKEA, for example, has already incorporated virtual reality into its web material. Consumers can utilize the technology to see their products in their own houses instead of going to the store.

These top video trends will provide you with a better understanding of how to handle your video marketing plan in the future. As a result, you'll be able to stay ahead of the competition and thrive from one of the most successful marketing methods.