November 27, 2021

5 Steps to Self-Audit Your Company Website

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SEO is an acronym for Search Engine Optimization.  In today's world of the internet and business, it has become mandatory to have a virtual website and a real-world presence. It is essential to optimize these websites to be viewed by search engines, especially Google and other search engines, to get more targeted visitors.

Millions of people use search engines all around the world to find their required information. Out of these search users, most will click on the top three links shown in the results.  Many people do not even notice the lower part of the list because they think there is nothing useful on those websites. So it is essential to help your website rank higher on the search engine results page (SERP) so you don't miss out on this traffic.

Many strategies can be employed to make your website more SEO-friendly. Here are some steps to audit your website, increase your search rankings, and get easier access to more people looking for your products or services.

1. Audit Your Company Website

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The first step to self-auditing your brand website and its SEO is reading through all of the content. Analyzing brand website and assessing each page's performance based on keyword relevance, search engine indexing, user engagement (number of visitors and average time spent per visit), social media presence (Facebook likes and Twitter followers), blogging activity (regularity and quality of blog posts), and general site stability/uptime.

2. Audit your Social Media Presence

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Next, you need to audit your social media presence across any accounts you maintain (this does not necessarily include every account related to the company). You mustn't just look at the number of likes but also assess their engagement (how often they like/comment/share your content).

3. Audit Other Sites that Link to You

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The next step is to go through every site that links to you by searching for similar root domains in Google's index. Then click through every link on the results page until you reach a blue underlined link on any other website. It can be useful to sort these pages by domain authority so that you can quickly find authoritative sites linking to you, or sort them by PageRank to find good links at low PageRank.

4. Audit the Number of Guest Posts Linking to You

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Next, use a free tool like Majestic SEO or Open Site Explorer to find all of the websites that link to you with a no-follow attribute, and then sort these pages by source domain authority. Then pick one of your most authoritative linking sites and determine whether the number of guest posts linking to you is proportionate compared to their overall domain authority. If you have little or no control over this process, it is essential that at least some visible effort is being put towards getting new, relevant websites to link to your content. This can be achieved through outreach or by publishing truly high-quality, curated content.

5. Audit the Backlink Profile of Your Competitors

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This step is probably not an essential element of a self-auditing campaign, but it's good practice to at least check the backlinks pointing back to your competitors. Suppose you're not aware of any good tools for performing manual backlink audits. In that case, the simplest solution is to search for your competitors' root domains in Google and then click on every link on the results page until you reach a blue underlined link on any other website (this can even be done with disavowed links). Then sort these pages by Domain Authority and make sure that your backlinks are proportionate compared to their sources.

Audit Completed! Now What?

Once you've completed all five steps, you should have a pretty good idea about where to focus your energy to improve specific aspects of your company's online presence. You may need help from an expert SEO strategist. If you feel like you don't have enough experience, you can count on Beyond Story Media to perform the complete Website and SEO Audit for you. Our team of SEO Experts has helped bring business with their expert strategies.