September 17, 2021

Benefits of a Podcast for a Business 

People nowadays demand a variety of content to meet their requirements. Not everyone has the time to read a 5,000-word blog. Some people prefer a brief video or infographics. And then there's podcasts! Podcasts are a wonderful method to reach people who aren't sitting in front of a computer. Unlike written or visual content, podcasts are ideal for listening to on the go. You don't have to be an experienced content developer to learn how to begin a podcast for your business either.

A podcast is a type of web-based audio transmission. It may be listened to while driving, commuting to work, running on a treadmill, while vacuuming, or even when working. It is a content medium that does not demand the whole attention of your target audiences, such as a video or a blog article. People are addicted to podcasts because they are a simple method to absorb information and entertainment with little effort. 

Podcasts are created in a variety of ways. Some are structured as interviews or conservations while some take a storytelling approach. They range from formal to casual, serious to hilarious, and scripted to off-the-cuff. There are podcasts catering to a wide variety of topics, from science and politics to true crime and Hollywood. Regardless of the format or content, the podcasting industry has provided you with a new way to reach out to your audience.



Podcasting builds your brand

Many decades ago, companies relied on conventional marketing methods such as media advertising, direct mail, brick-and-mortar positioning, walk-in traffic, word of mouth, and so on. These delivered concise messages about a company's services and goods, competence, and brand awareness. The twenty-first century brings with it new digital options like targeted digital advertising, content blogs, and podcasting.

The benefits of creating a podcast are similar to the benefits of writing a blog article. Both allow you to express your knowledge and skills, thus increasing your reputation. You can share guidance, industry insights, suggestions, and particular work-related experiences – all of which demonstrate your expertise. 

Podcasting creates a deeper connection

Podcasts and radio programs are generally more casual than rewritten and edited articles. The informality contributes to the sense of belonging. When someone hears your voice on a podcast, it makes you more personable and therefore, more trustworthy. This is usually beneficial in building a brand, acquiring new customers, and strengthening relationships with existing ones.

Podcasts are also ideal for storytelling, such as discussing unique industry experiences or clientele you've worked with. Recent marketing trends show that storytelling helps  you connect with people on a deeper level.

Podcasting helps you reach new potential customers 

A podcast can reach a different audience than past advertising and marketing initiatives. For starters, podcasts have a different audience than blogs. Second, people that consume both media utilise podcasts when reading isn't an option, such as when exercising or commuting, cooking and cleaning, and so on. Third, podcasts are included in hosting platforms' lists and searches, giving you more visibility.

Podcasting offers a back-end connection opportunity 

Having guests on your podcast enriches the listening experience for your audience. At the same time, engaging with those visitors allows you to establish and deepen those crucial connections! 


Guests may include industry experts, existing and future business partners, current customers and clients, and so on. An event-based firm, for example, can offer behind-the-scenes looks at events as well as interviews with organisers, artists, and stagehands.Experts such as nutritionists, sports medicine physicians, physical therapists, coaches, race directors, and sports psychologists might be invited to a running shop. The show can also interview accomplished athletes, ranging from race winners to daily athletes such as masters competitors, a local who finished the 50-states challenge, and so on.

Podcasts provide social media fodder  

Coming up with frequent social media updates might be difficult for some businesses. Podcasts allow you to announce what's coming up, share it once it's published, and revisit it afterwards. The podcast's concepts may also be applied to social media. Even better, by tagging your visitors and promoting cross-promotion, you will be able to reach fresh eyes and ears.

Podcasts can be produced on a shoestring  

Podcast production and distribution equipment and platforms may be surprisingly affordable. Your "studio" might just be a peaceful room in your home. I've even heard frequent podcast participants admit to broadcasting from their closets during the pandemic!


Depending on your industry, a little disruption may even be advantageous. It has the potential to personalise you and make you more approachable. If it links to your area of expertise, that's even better — a parent blog with a child banging on the door, a pet supply store with a dog howling in the background, and so on.

Podcast can bring in income through sponsorships, Ads, and even paid interviews

As your following grows, you will be able to request sponsorships and advertisements. You may even be able to offer paid interview spots on your programme to select bloggers. Sponsorships from lawn care equipment and supplies, for example, may be obtained by a well-known landscaping and nursery firm. It may charge for interviews with specialists from hardscaping companies, outdoor kitchen retailers, and so on. An event company might charge additional fees to artists for increased visibility on the podcast. The running store can publicise new items and services. Consider what you can achieve with your company!

Podcasts can increase website content and traffic 

You can use the content from your podcasts to create blog text, instructive pieces, or – even easier – interview Q&As. This is made simple with effective transcribing software! You can embed your audio files, provide show notes, and offer links to the podcasts on your website. Make sure to direct visitors to your website for further information on the topic in each blog: images, statistics, longer interviews, product links, guest bios, and so on. All of these techniques improve your online content and allow you to update your site more regularly - all of which are criteria that search engines value!


Making a podcast can be both satisfying and enjoyable if you get the hang of it. With our companies, we can often become trapped in a rut of the same old, same old. You can increase your satisfaction while also expanding your business by making a podcast!


Need support creating and marketing your podcast? Beyond Story Media and our in-house podcast producer can help with that! Get in touch today: www.beyondstorymedia.co.