Have you ever thought of making your Business reach its target audience in every nook and corner? Have you ever admired how Apple or Starbucks is a household name globally? Do you want to be the next big name renowned globally? Are you struggling to be there too?
The magic behind this is Omnipresence. Let us explain what Omnipresence is and how you can achieve it in your Business!
Omnipresence - the term is self-explanatory. By Omnipresence, we mean that you, your brand, or your Business is present everywhere and all the time. But is it even possible? The answer is YES!
Let’s talk about Apple - the big tech giant, a household name, loved globally. Whenever you want to invest in a new smartphone or a laptop, Apple will be on the top of your list. This is because the company has gained your trust over the years. You think about a good value for money; you go for an iPhone, iPad, or Mac PC. Omnipresence had achieved all this. But, Omnipresence demands consistency. You have to be committed to marketing your Business in the long run. And the rewards will be consequently, for the long run.
If you think sending those promotional emails or writing those blogs frequently is enough for your Business to reach all its possible target audiences, then you are wrong. It is more than that. And you can achieve it by following these simple five ways.
5 Ways to Achieve Omnipresence in your Business
People who want to buy a product or service first want to know about it first before spending their time or money. Blog writing allows you to approach those who wish for a product or a service but are resistant to a few queries. Reach them out through your blogs. Explain who you are. Why is your product or service different from others? How will it help them? Why should they trust you with their needs?
Collect the most intriguing queries of your target audiences and reach them out through your blogs. Make a connection with them, and they will follow the lead.
Social Media Posting
Your customers are everywhere around the globe. Think of the bigger picture. Target your prospective audience through social media. Post your content on the social media platforms that are being frequently used. There is nothing like overexposure in marketing. Expose yourself on all platforms. Be the one Business whose jingle or slogan stays with the audience in the back-end of their mind, all the time.
Think of Gucci or Guess. Do they need recognition? NO. But have they stopped marketing? The answer again is No. You can find them on all social media platforms. You are being constant and consistent with their marketing. Like we said earlier, it’s not a one-time process. If you want to achieve Omnipresence in your Business, be there for your customers all the time.
Short Video Clips: Reels, Shorts, TikTok
Not everyone is in for the long blogs or the detailed scroll through the news feed of their social media platforms. Why not target that lot through the short clips on Facebook stories, Instagram reels, or Tiktok for that purpose? A cute message through a short clip will be a perfect marketing strategy for those who enjoy spending their leisure or relaxation time watching the videos.
Don’t you want to reach those who are always on the go and don’t have time for all that visual advertising? How to get them?…...Through podcasts? Yes, you read it right. You can reach out to them through podcasts.
You have a whole set of target audiences that you can reach through your voice. Tell them who you are and what do you do? What do you offer, and how is it beneficial for them? It’s not about the right product or service only, but the right marketing strategy also.
Have you ever missed a prospect sale? You were right there carrying out the final stages of making that sale, but the customer went without having it? That means something was missing to make that sale happen. A follow-up call or a missed appointment, maybe.
The sales funnel you to achieve every single sale you plan to have.
Consider a customer happening to buy a dress. She checked it out online but didn’t decide to have it right now and didn’t purchase it. You send her an email welcoming her to your platform and offering a discount on the first purchase. She is intrigued but didn’t make up her mind yet. You appear to be on her social media feed, making her take that first step, and she adds the dress she checked earlier to her cart. However, she is not sure about the online purchase and wants to check that dress in-store. And she went to your nearest physical store.
You offer her a discount on her first purchase and a promo code for her next purchase. She takes the dress, and you get the long-term customer with that one sale. Not only that, you get a marketing agent for your product with that bit of effort. One good customer experience markets your product faster than any other marketing strategy. The sales will help your Business achieve that Omnipresence level that you have always dreamed of.
No matter how strong a strategy is, a single person can’t achieve Omnipresence for the Business. You will require to build or hire a team for the purpose. A single person can not be everywhere, every time. Also, it’s not something to be done once, but consistently.
Ring bells for your Business? Are you finding someone who is already doing it and ready to help you grow your Business and achieve Omnipresence? Do you want someone who takes your business goals as seriously as you? Then contact us for professional marketing plans for your Business.
Beyond Story Media is just one call away!